For over two decades, Precious Formals has been an award winning trend-setter in the prom, pageant, and evening wear markets by combining traditional designs with imaginative and creative modern appeal. Ruby, the Chief Designer and CEO, consistently introduces fresh new trends to the formal wear industry with elaborate and novelty beadwork, exquisite designs, and on-trend fabrics and silhouettes.

Celebrities and pageant girls have rocked Precious Formals styles on the red carpet, onstage, and in movies. Precious Formals gained momentum soon after its founding when Holly Hunter graced the red carpet in a black lace Precious dress then Vanessa Minnillo won the Miss Teen USA 1998 pageant title in a Precious gown. Since then, the company has dressed several popular icons, including Snooki for the 2013 VMAs and Brittany Snow for the 2008 hit movie Prom Night. Teen celebrities including Khloe Kardashian, Sarah Hyland, Jamie Lynn Spears, Shay Michelle and Tessa Keller have also sparkled in Precious Formals dresses. Just this past year, Precious dresses have been seen on Miss Teen New Hampshire USA, Miss Teen Louisiana USA, and Miss Kentucky, as well as pageant winners in Panama, Scotland, Russia and the UK.

Precious Formals is headquartered in League City, TX, with permanent showrooms at the Atlanta and Dallas Apparel Markets, where only the top formal wear designers showcase their spring collections to retail stores nationwide. The company also has a strong presence in Canada, Mexico, South America, Europe and the middle-east.

With thousands of authorized retailers in many countries, Precious Formals is the perfect fit for any formal wear event. Please remember to only purchase dresses from stores listed on our "Retailers" page to avoid receiving a counterfeit knock-off and ensure authenticity.